Who we are

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Esra Pelitozu

Founder

Esra has a career that spans over 20 years and is focused on strategy, finance and international development. Starting her career at Deloitte Consulting, Esra held a number of positions in the corporate world, in international development and in her entrepreneurial businesses. She established Troya Asset Management in Turkey in 2015 where she managed two funds and sold the company to private equity investors in 2017. Prior to that, she managed the international trade of chemicals and specialty oil products at Selco Finance and Industrial Group LLC where she later became a shareholder. She worked extensively internationally with operations in Turkey, Switzerland, Russia, and the Middle East.

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Mehmet Kaptana

Founder

Esra has a career that spans over 20 years and is focused on strategy, finance and international development. Starting her career at Deloitte Consulting, Esra held a number of positions in the corporate world, in international development and in her entrepreneurial businesses. She established Troya Asset Management in Turkey in 2015 where she managed two funds and sold the company to private equity investors in 2017. Prior to that, she managed the international trade of chemicals and specialty oil products at Selco Finance and Industrial Group LLC where she later became a shareholder. She worked extensively internationally with operations in Turkey, Switzerland, Russia, and the Middle East.

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John Yanyali

Founder

John is an entrepreneur who jumped into the business world by investing in the agriculture, education, construction, and technology industries. He then expanded into the Smart Industry, with a focus on the energy, finance, infrastructure, transportation, and security industries. When he joined Elektronet, a digital technologies provider, under his leadership the company became the largest manufacturer and developer of custom hardware and software systems in the Middle East and North Africa. In 2016, John went on to launch Jova Digital in California which provides intelligent revenue management services. In 2017, he joined Juicebot as an executive board member and in 2019 he was elected the Chief Executive Officer of Juicebot.

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Emin Can Yılmaz

Founder

Emin is the Co-founder and CEO of Orange Holding, the developer-friendly way to accept payments online. Emin co-founded Orange Holding with his brother in 2008 after personally experiencing the difficulty developers face when implementing a way to accept payments online for content and goods. The Company is expanding internationally and has launched in the U.S., the U.K. and U.A.E, processing millions of dollars each day for companies.

Esra Pelitozu

Founder

Esra Pelitozu’s career spans over 20 years with a focus on strategy, finance, and business development. Starting her career at Deloitte Consulting, she held several positions in the corporate world. She joined the World Bank in 2004, where she led the strategy for gap and community financing projects. In 2006, she joined Selco Finance and Industrial Group to manage the international trade of chemicals and specialty oil products where she later became a shareholder. She has worked extensively internationally with operations in Europe and the Middle East. In 2015, Esra established Troya Asset Management and managed two funds. She later exited the company to private equity investors in 2017. A driven professional turned entrepreneur, Esra has a strong background in management, operations, strategic planning and partnership development, and team building. She is currently the Managing Partner and Co-Founder of First Drop Ventures.

John Yanyali

Founder

John Yanyali is an entrepreneur who jumped into the business world by investing across the technology industries. He then expanded into the Smart Industry, with a focus on the energy, finance, infrastructure, transportation, and security industries. In 2008, he became the Chief Operating Officer of Elektronet, a digital technologies provider. Under his leadership, the company became the largest manufacturer and developer of custom hardware and software systems in the Middle East and North Africa. In 2016, John launched Jova Digital in California which provides payment and smart city services. In 2017, he became one of the first investors of Duuple, the first challenge-based social media platform. In 2018, he joined Juicebot as an executive board member and was later elected as the Chief Executive Officer. John is a Partner and Co-Founder of First Drop Ventures.

Emin Can Yılmaz

Founder

Emin Yilmaz is the Co-founder and Chairman of Turuncu Holding (Param), a financial technology company with an e-money license. He co-founded Turuncu Holding with his brother in 2008 after personally experiencing the difficulty developers face when implementing a way to accept payments online for content and goods. After becoming the leading payment service provider, Param has expanded internationally and launched subsidiaries in the U.S., the U.K., and U.A.E, processing millions of dollars each day. Emin’s experience in financial technology has allowed him to disrupt the banking and finance industry in many regions. Emin is a Partner and Co-Founder of First Drop Ventures.

Meet our advisors

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Cigdem Abali

Advisor

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Ali Ayhan

Advisor

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Cindy Filiatrault

Advisor

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Abby Frimpong

Advisor

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Ozdes Kirca

Advisor

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Burak Kutlug

Advisor

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Bengu Turk

Advisor

Let's work together

Our aim is to propel portfolio companies
to sustainable and scalable growth.

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